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Dr. Deepa Guleria
Assistant Professor
School of Commerce (SOC)

  • Ph.D. from Thapar Institute of Engineering & Technology, Patiala
  •  M.B.A. (HR and Marketing) from Dr. Y. S. Parmar University, Nauni
  •  Bachelor of Technology (B.Tech) in Computer Science


  • More than 7 years of experience in academics and research
  • Taught at both undergraduate and postgraduate level


Teaching Areas: Business Analytics, Consumer Behaviour and Service Marketing, Digital Marketing, Entrepreneurship, Management Information System and Marketing Analytics

Research Areas: Sustainable Entrepreneurship, Ecopreneurship and SMEs, Eco- Efficiency, Consumer Behaviour, Green Human Resource Management, Sentiment Analysis and Marketing Analytics


Publications in SSCI/ Scopus Journals: 

  • Guleria, D. and Kaur, G. (2022). Motivation for Ecopreneurial Behavior (MEB) Scale Development and Validation. Sage Open, 12(2). (SSCI) (IF: 1.356)
  • Guleria, D. and Kaur, G. (2021). Bibliometric Analysis of Ecopreneurship using Vosviewer and RStudio Bibliometrix, 1989–2019. Library Hi Tech, 39(4), 1001- 1024. (SSCI) (IF: 2.357)
  • Guleria, D. et.al. (2020). Vicennial growth of ecopreneurship as a research field. International Journal of Psychosocial Rehabilitation, 26(6), 2933-2943. (Scopus) (IF: 1.12)
  • Pahari, P., Guleria, D. & Singh, R. (2017). Customer Satisfaction towards Mobile Service Provider: An Empirical Study in Pokhara, Nepal. Asian Journal of Management, 8(4), 1103-1110. (UGC Approved)

Publications in Other Journals/ Edited Books/Conference Proceedings: 

  • Guleria, D., Kaur, S. and Kaur. G (2021). Women Entrepreneurs finding Relief in times of COVID-19 Pandemic: Converting the Crisis into Opportunity. Management Functions in Covid-19 Era. (In Press). (Book Chapter)
  • Guleria, D., Kaur, S. and Kaur. G (2021). Ecotourism (PPP) Service Quality Management: Scale Development and Validation. International Conference on Managing Inflection Point in Changing Landscape: Through Technological Innovations (ICMIC21), Gaziabad, U.P., India. April 24, 2021. (Full paper accepted for presentation)
  • Kaur, S., Guleria, D. and Kaur. G (2021). Enhancing Resilience in times of COVID-19 crisis: Evidence from Indian Hotel Industry. 1st IIM Bodh Gaya Management Conference 2021 on Post COVID Management Strategies: Recovery, Resilience & amp; Adaptation, Bodh Gaya, Bihar, India. April 23, 2021. (Full paper accepted for presentation).
  • Guleria, D. and Kaur, G. (2019). The headway of ecopreneurship as a paramount research field, 119th International Conference on Science, Social Science and Economics, Dublin, Ireland, Feb 01-02. Academics World. (Paper Presented) (Conference Proceedings)
  • Guleria, D. and Kaur, G. (2019). Drivers of ecopreneurial behaviour: proposed theoretical framework for training and research, 13th Biennial Conference on Entrepreneurship, Gandhinagar, Gujrat, Feb 20-22. Entrepreneurship Development Institute of India. (Conference Proceedings)
  • Thakur, B. & Guleria, D. (2017). Customer Centric Practices adopted by restaurant owners in Shimla Town. In P. Mehta & P. Sharma (Ed.). Agriculture Ecology, Sustainable Development & Agribusiness Management. Delhi: Discovery Publishing House. (Book Chapter)
  • Singh, R., Guleria, D. & Kaur, N. (2016). Job Satisfaction in Banking Sector: A Comparative Study of Public and Private Sector Banks in Amritsar City. European Academic Research, 4(2), 1370-1379.
  • Guleria, D. (2015). A Study of Consumer Preference for Smartphone: A Case of Solan Town of Himachal Pradesh. International Journal of Management Research & Review, 5(3), 193-200. 

Invited Speaker: 

  • Delivered guest lecture on "E-Learning Tools and Techniques” at Govt. Polytechnic College, Narwana (HR.). Oct, 2018.
  • Delivered guest lecture on "Soft Skills” and "Agripreneurship” at Dr. Y. S. Parmar University, Nauni (H.P.). Aug, 2021 and Dec, 2021.
  • Delivered expert session on "Data Analytics for Business” at FDP for BBA faculty, CBSA, CGC Landran. June, 2022.  

FDPs/ STCs/ Workshops/ Trainings Attended: 

  • Fourteen Days Workshop on Research Methodology in Social Sciences, at ICSSR Centre, Panjab University. 2017
  • Short term course on "E-Governance, Ecopreneurship and Green IT” at NITTTR, Chandigarh. Jan 2017.
  • Workshop on "Intellectual Property Rights and Patenting”, TIET, Patiala. Feb, 2018.
  • One-day workshop on "Big Data Analytics for Everyone”, Indian Institute of Management, Sirmaur. Oct 2020.
  • One-week National workshop on Advanced Statistical Tools (a special focus on quality publications), University School of Applied Management, Punjabi University, Patiala. Oct 2020.
  • One-week faculty development program on "IOT and its Applications” by NITTTR, Chandigarh. Dec 2022.
  • One-week faculty development program on "Innovations, Challenges and Preparedness for the New Education System conducted by CGC Landran. July 2022.

Other Activities across career span: 

  • Reviewer of SSCI Journals (E.g. Ecological Informatics, Sage Open, Library Hi- tech etc.)
  • Conducted seminars and guest lectures.
  • Faculty coordinator for college events and International Study Trip.
  • Guided MBA projects and conducted summer schools
  • Member IQAC and NAAC team.
  • Conducted internal college examinations and coordinated extra-curricular activities.
  • Served as Assistant Hostel Warden
  • Assisted in training and placement as well as admission and career guidance process.

Computer/ Software Proficiency:

  • MS Office
  • Adobe Photoshop
  • SmartPLS
  • RStudio
  • VosViewer
  • Jamovi
  • Orange (for Datamining)


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