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Dr. Poonam Sharma
Assistant Professor
General Management and Marketing
Poonam.sharma@nmims.edu


Education
B.Com (Hons), M. Com (Hons), UGC-NET (JRF-SRF), Ph.D. (Strategic Management)

Specialization: Strategic management

Area of Interest: Human Resource Management, International Business Management, Entrepreneurship

Teaching Experience:  Six years

  • Taught at University Business School, Panjab University, Chandigarh, as a Junior/Senior Research Fellow for five years. Taught a variety of subjects like Strategic management, International marketing research, Bank management, Multivariate statistical techniques to MBA and M.com Students.
  • Taught multiple workshop and seminar based subjects to MBA (International business) and M.com students.
  • Teaching BBA and B.com students at the NMIMS , Chandigarh, Human Resource Management, International Business Management, Marketing and Business Communication

Paper Publications

  1. Preference for Entrepreneurship as Career: Exploring Some Aspects; published in ‘Journal of Positive School Psychology’ April 2022, Scopus listed. 
  1. ‘Exploring the Link of Psycho-social Factors and Job Environment Taking Mutual Trust as Mediator’ published in ‘Management and Labour Studies’ April 2021, (ABDC list, Scopus listed, UGC care listed.
  2. ‘Entrepreneurship & Inequalities in India: An ARDL Bounds Testing Approach’ published in ‘The Indian Journal of Industrial Relations’ July 2021 (ABDC listed). 
  1. ‘Small Businesses Survival and Success: An Exploration of Socio-economic Motivators and Restraints’ published in ‘The IUP Journal of Business Strategy’   December 2020. (UGC listed). 
  1. ‘Does Social Capital Affect Perceived Job Environment? Evidence from IT & ITES Sectors published in ‘The Indian Journal of Industrial Relations’ July 2020 (ABDC listed). 
  1. ‘Growth story of Telecommunications in India- Role of Mergers and Acquisitions’ published in ShodhManthan, June, 2019, (UGC listed). 
  1. ‘Entrepreneurship and Inequalities: Evidence from India’ published in ‘Journal of Strategic Human Resource Management’ January, 2019 (UGC listed). 
  1. ‘Paradigm Shift in Compensation to Workers in Indian Manufacturing- Role of LPG Policies’ published in ‘The Indian Journal of Industrial Relations’ January 2019 (ABDC listed). 
  1. ‘Strategy of Pro-environmental Marketing: Impact on Consumer Purchase Decision’ published in ‘International Journal of Marketing and Management Research’ October 2017, (UGC listed)

      Paper Presentations/ Conferences/workshops

  1. Presented a paper at National marketing conference organised by FIIB, New Delhi, on 9th September 2017, entitled as ‘Strategy of Pro- environmental marketing: Impact on consumer purchase decisions.
  2. Presented a paper at International conference on Strategic Competency mapping for talent   management and retention on January ,18, 2018, organised by University Business School, Panjab University Chandigarh, titled as ‘Talent Management Strategies: A study of Select BPO’s in and around Chandigarh
  3. Presented paper at workshop on Building Business Communication Skills organised by University Business School, PU, Chandigarh on 23rd March 2018, titled as Effective communication at workplace: Role of social media
  4. Presented a paper titled as ‘Communication and Success of Small Business’ at workshop on ‘Building Business Communication Skills’ organised by   University Business School, Panjab University, Chandigarh on 1st April 2019.
  5. Presented a paper titled as ‘Personal Cultural Orientation & Preference for Entrepreneurship as Career, Management Education and Research Colloquium, IIM Kashipur, Uttarakhand, India, 2019-06-06.
  6. Compensation, Profits and Capital Formation-A Trend Analysis of Indian Manufacturing presented at Pan IIM World Management Conference, IIM Rohtak, India 2019-12-14
  7. Paper titled as ‘Preference of entrepreneurship as career: exploring cultural aspects’ was presented at National conference on SDG-4 held at PHD house, New Delhi on 5th February 2020.
  8. Attended one week Workshop on tools and techniques for data analysis in management research in June 2018, at Jaypee University of Information Technology, Solan, H.P
  9. Attended National workshop on Introduction to R and statistical analysis using R-studio organised by Centre for Data Analytics and Research, GNDU, Amritsar, from 20-22, 2018.
  10. Attended one week national workshop on structural equation modelling using AMOS & PLS organised by University School of Applied Management, Punjabi University, Patiala, January 2020.
  11. Multiple online workshops attended during Covid-19 phase.
  12. Worked as active member in the organising committee for ICSSR sponsored national seminar on 28th march, 2017(organised by UBS, PU, Chandigarh)
  13. Chaired a Technical Session at the Workshop on Building Business Communication Skills organised by University Business School, Panjab University, and Chandigarh on 1st April 2019. 
  14. Worked as active member of organising committee for International conference on Strategic Competency mapping for talent management and retention on January 18-19, 2018, organised by UBS, PU, Chandigarh
  15. Active member of organising committee for International conference on Financial Services Creating Business Value and Sustainability on 23rd -24th February 2018, organised by UBS, PU, Chandigarh
  16. Worked in the MOOC committee of University Business School, Panjab University, Chandigarh

 

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